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Join the conversation Get actionable insights
Join the conversation Get actionable insights
Join the conversation.
Get actionable insights.
Swiirl helps brands connect with communities in real-time conversations, unlocking insights and stories that can drive business outcomes.
Swiirl helps brands connect with communities in real-time conversations, unlocking insights and stories that can drive business outcomes.
Swiirl helps brands connect with communities in real-time conversations, unlocking insights and stories that can drive business outcomes.
TRUSTED BY TEAMS WHO WORK SMARTER
Why Choose Swiirl
Understand. Relate.
Activate your community.
Understand. Relate.
Activate your community.
From insight to activation, Swiirl brings brands to the community table—building trust, resonance, and advocacy, while activating the community as the growth channel.
From insight to activation, Swiirl brings brands to the community table—building trust, resonance, and advocacy, while activating the community as the growth channel.
1. Conversations that matter
Join communities where real conversations happen
Connect with permissioned affinity groups and cultural meetups online or offline. Understand real sentiment by joining conversations that are already happening.
2. Insights you can trust
3. Action that scales
1. Conversations that matter
Join communities where real conversations happen
Connect with permissioned affinity groups and cultural meetups online or offline. Understand real sentiment by joining conversations that are already happening.
2. Insights you can trust
3. Action that scales
1. Conversations that matter
Join communities where real conversations happen
Connect with permissioned affinity groups and cultural meetups online or offline. Understand real sentiment by joining conversations that are already happening.
2. Insights you can trust
3. Action that scales
Wave goodbye to
API scrubs.
slow research firms.
endless surveys.
influencers for hire.
social listening.
media buying.
API scrubs.
slow research firms.
endless surveys.
influencers for hire.
social listening.
media buying.
API scrubs.
slow research firms.
endless surveys.
influencers for hire.
social listening.
media buying.
API scrubs.
slow research firms.
endless surveys.
influencers for hire.
social listening.
media buying.
What Swiirl Can Do
Everything you need to turn conversations into action
Everything you need to turn conversations into action
From room to rollout: join the conversation, clarify the direction, and mobilize communities with content and IRL engagement that earns credible word-of-mouth.
From room to rollout: join the conversation, clarify the direction, and mobilize communities with content and IRL engagement that earns credible word-of-mouth.
Conversations & Collaboration
Join permissioned small-group meetups—build trust, learn what matters, collaborate, and act.
Your Brand Agent has joined....
Your Brand Agent has joined....
Key quote
Key quote
“We love the brand but want faster delivery, also why isn’t the product available in other countries”
“We love the brand but want faster delivery, also why isn’t the product available in other countries”
Generating Questions.....
Sentiment Analysis
See how people feel and why—by room, cohort, or region. Track intensity, drivers, and shifts over time, backed by real quotes you can check.
Insights You Can Action
From conversation to decision in 24 hours. Clear insights paired with concrete actions: what to do next, why it matters, how to move fast.
Evolving Brand Cortex
Your agent’s compass. It carries your ethos and tone into the room, senses what matters to that group, and adapts—getting smarter conversation by conversation.
Activate with Community
Turn insights into IRL moments and authentic stories that people pass along. Community-made, brand-approved content—directed by the Brand Cortex.
Conversations & Collaboration
Run focus groups, async chats, or live sessions with AI facilitators. Capture real dialogue, track sentiment, and earn trust with consent-first participation.
Your Brand Agent is Listening....
Key quote
“We love the brand but want faster delivery, also why isn’t the product available in other countries”
Generating Questions.....
Sentiment Analysis
Understand mood and themes instantly with AI-powered clustering and dashboards that show what people truly feel.
How it works
Meet. Understand. Align. Move.
Meet. Understand. Align. Move.
Swiirl makes it easy to create your brand agent, join trusted communities, and turn conversations into decisions that matter.
Swiirl makes it easy to create your brand agent, join trusted communities, and turn conversations into decisions that matter.
Swiirl makes it easy to set your brand , join trusted communities, and turn conversations into decisions that matter.
1. Set your brand foundation
2. Discover communities
3. Join conversations
4. Get Insights
5. Activate locally
Set your brand foundation
Upload or connect your brand docs. We create your Brand Cortex—voice, rules, and claim checks—so your agent shows up on-brief in every room. Private to your workspace.
1. Set your brand foundation
2. Discover communities
3. Join conversations
4. Get Insights
5. Activate locally
Set your brand foundation
Upload or connect your brand docs. We create your Brand Cortex—voice, rules, and claim checks—so your agent shows up on-brief in every room. Private to your workspace.
1. Set your brand foundation
2. Discover communities
3. Join conversations
4. Get Insights
5. Activate locally
Set your brand foundation
Upload or connect your brand docs. We create your Brand Cortex, voice, rules, and claim checks so your agent shows up on-brief in every room. Private to your workspace.
1. Set your brand foundation
2. Discover communities
3. Join conversations
4. Get Insights
5. Activate locally
Set your brand foundation
Upload or connect your brand docs. We create your Brand Cortex, voice, rules, and claim checks so your agent shows up on-brief in every room. Private to your workspace.
FAQs
Still curious?
We’ve got answers
Still curious?
We’ve got answers
Here’s how Swiirl makes it easy for brands to join conversations, earn trust, and uncover insights that actually drive results.
Here’s how Swiirl makes it easy for brands to join conversations, earn trust, and uncover insights that actually drive results.
Swiirl makes it easy to set your brand , join trusted communities, and turn conversations into decisions that matter.
How does this work?
We match your goal to an existing group gathering (online or in person). The host opts in, participants give permission, and the conversation is captured transparently. You get a clear summary and simple tools to act on what was heard.
Do groups get paid?
Yes. Hosts/organizers (and schools, when applicable) are compensated for sessions. Rates and payout details are shared upfront.
Who controls how the agent/tech participates?
The host does. They set consent rules, can require anonymous-only, and can pause/stop or switch to no-capture at any time. Any assistant/agent only participates visibly and by invitation.
Are conversations anonymous?
Participants choose their level: Public (attributed), Anonymous (default), or No storage. Quotes in outputs are de-identified (e.g., “Parent, Atlanta cohort”).
What do we get, and how fast?
Within 24 hours: a one-page Living Brief (“What we heard / What we’ll do”) and a Dashboard with themes, cohort sentiment, risks/opportunities, and evidence quotes—plus Activation Kits to move into content and IRL moments.
How big are gatherings and how long do they run?
Typically 10–20 people for 45–75 minutes. The host leads the room; brand folks may observe.
How does this work?
We match your goal to an existing group gathering (online or in person). The host opts in, participants give permission, and the conversation is captured transparently. You get a clear summary and simple tools to act on what was heard.
Do groups get paid?
Yes. Hosts/organizers (and schools, when applicable) are compensated for sessions. Rates and payout details are shared upfront.
Who controls how the agent/tech participates?
The host does. They set consent rules, can require anonymous-only, and can pause/stop or switch to no-capture at any time. Any assistant/agent only participates visibly and by invitation.
Are conversations anonymous?
Participants choose their level: Public (attributed), Anonymous (default), or No storage. Quotes in outputs are de-identified (e.g., “Parent, Atlanta cohort”).
What do we get, and how fast?
Within 24 hours: a one-page Living Brief (“What we heard / What we’ll do”) and a Dashboard with themes, cohort sentiment, risks/opportunities, and evidence quotes—plus Activation Kits to move into content and IRL moments.
How big are gatherings and how long do they run?
Typically 10–20 people for 45–75 minutes. The host leads the room; brand folks may observe.
How does this work?
We match your goal to an existing group gathering (online or in person). The host opts in, participants give permission, and the conversation is captured transparently. You get a clear summary and simple tools to act on what was heard.
Do groups get paid?
Yes. Hosts/organizers (and schools, when applicable) are compensated for sessions. Rates and payout details are shared upfront.
Who controls how the agent/tech participates?
The host does. They set consent rules, can require anonymous-only, and can pause/stop or switch to no-capture at any time. Any assistant/agent only participates visibly and by invitation.
Are conversations anonymous?
Participants choose their level: Public (attributed), Anonymous (default), or No storage. Quotes in outputs are de-identified (e.g., “Parent, Atlanta cohort”).
What do we get, and how fast?
Within 24 hours: a one-page Living Brief (“What we heard / What we’ll do”) and a Dashboard with themes, cohort sentiment, risks/opportunities, and evidence quotes—plus Activation Kits to move into content and IRL moments.
How big are gatherings and how long do they run?
Typically 10–20 people for 45–75 minutes. The host leads the room; brand folks may observe.
Testimonials
What Our Users Are Saying About Us
“Swiirl isn’t just a platform—it’s a bridge between brands and the communities they care about. For Jbrds, that means working directly with our target customers to tell real stories that matter"
Mike Gugat
Founder & CEO
“Swiirl isn’t just a platform—it’s a bridge between brands and the communities they care about. For Jbrds, that means working directly with our target customers to tell real stories that matter"
Mike Gugat
Founder & CEO
“Swiirl isn’t just a platform—it’s a bridge between brands and the communities they care about. For Jbrds, that means working directly with our target customers to tell real stories that matter"
Mike Gugat
Founder & CEO
“Working with Swiirl proved it: real conversations drive resonance and results. We’re shifting our digital and brand strategy to their model to scale globally with community impact.”
Anita Grant
CEO
“Working with Swiirl proved it: real conversations drive resonance and results. We’re shifting our digital and brand strategy to their model to scale globally with community impact.”
Anita Grant
CEO
“Working with Swiirl proved it: real conversations drive resonance and results. We’re shifting our digital and brand strategy to their model to scale globally with community impact.”
Anita Grant
CEO
"Partnering with Swiirl has allowed to deepen our commitment to sustainability and strengthen our ties to the community."
Suzanne Sengelmann
Chief Growth Officer
"Partnering with Swiirl has allowed to deepen our commitment to sustainability and strengthen our ties to the community."
Suzanne Sengelmann
Chief Growth Officer
"Partnering with Swiirl has allowed to deepen our commitment to sustainability and strengthen our ties to the community."
Suzanne Sengelmann
Chief Growth Officer
“Through our partnership with Swiirl, we’re turning local storytelling and engagement into real cultural resonance. Across 16 World Cup host cities in North America, Swiirl brings us into hard-to-reach, niche communities, and their technology lets brands join and engage more deeply. It’s how we’re bringing FIFA and our sponsor brands to the community table."
Robert Smith
Founder & Chairman
“Through our partnership with Swiirl, we’re turning local storytelling and engagement into real cultural resonance. Across 16 World Cup host cities in North America, Swiirl brings us into hard-to-reach, niche communities, and their technology lets brands join and engage more deeply. It’s how we’re bringing FIFA and our sponsor brands to the community table."
Robert Smith
Founder & Chairman
“Through our partnership with Swiirl, we’re turning local storytelling and engagement into real cultural resonance. Across 16 World Cup host cities in North America, Swiirl brings us into hard-to-reach, niche communities, and their technology lets brands join and engage more deeply. It’s how we’re bringing FIFA and our sponsor brands to the community table."
Robert Smith
Founder & Chairman
“I love working with Swiirl. Their ability to create grassroots content through local voices—and then amplify back into the community—offers a truly innovative way to engage our audience."
Ryan Jaffe
Founder & CEO
“I love working with Swiirl. Their ability to create grassroots content through local voices—and then amplify back into the community—offers a truly innovative way to engage our audience."
Ryan Jaffe
Founder & CEO
“I love working with Swiirl. Their ability to create grassroots content through local voices—and then amplify back into the community—offers a truly innovative way to engage our audience."
Ryan Jaffe
Founder & CEO
"Our mission at DataCurve is to turn fragmented fan data into intelligent, real-time engagement. With Swiirl, we are enhancing the value of personalized content, to build deeper, richer connections with fans in both digital and physical spaces"
Aman Johar
Founder & CEO
"Our mission at DataCurve is to turn fragmented fan data into intelligent, real-time engagement. With Swiirl, we are enhancing the value of personalized content, to build deeper, richer connections with fans in both digital and physical spaces"
Aman Johar
Founder & CEO
"Our mission at DataCurve is to turn fragmented fan data into intelligent, real-time engagement. With Swiirl, we are enhancing the value of personalized content, to build deeper, richer connections with fans in both digital and physical spaces"
Aman Johar
Founder & CEO
“This tour isn’t just about showing up—it’s about giving communities the tools and platforms to tell their stories, build generational wealth, and be more than spectators. Partnering with the NBA, Chase, and Swiirl lets us bring real, locally rooted financial literacy and opportunity to 40 cities in a way that’s both authentic and scalable.”
Jerome Williams
Founder & CEO of Shooting for Peace. A former NBA champion
“This tour isn’t just about showing up—it’s about giving communities the tools and platforms to tell their stories, build generational wealth, and be more than spectators. Partnering with the NBA, Chase, and Swiirl lets us bring real, locally rooted financial literacy and opportunity to 40 cities in a way that’s both authentic and scalable.”
Jerome Williams
Founder & CEO of Shooting for Peace. A former NBA champion
“This tour isn’t just about showing up—it’s about giving communities the tools and platforms to tell their stories, build generational wealth, and be more than spectators. Partnering with the NBA, Chase, and Swiirl lets us bring real, locally rooted financial literacy and opportunity to 40 cities in a way that’s both authentic and scalable.”
Jerome Williams
Founder & CEO of Shooting for Peace. A former NBA champion
Ready to lead with real conversations?
Swiirl helps brands uncover what people actually feel, fix myths before they spread, and de-risk creative and offers with confidence.
Ready to lead with real conversations?
Swiirl helps brands uncover what people actually feel, fix myths before they spread, and de-risk creative and offers with confidence.
Ready to lead with real conversations?
Swiirl helps brands uncover what people actually feel, fix myths before they spread, and de-risk creative and offers with confidence.